Advertising spend estimator

Projecting monthly advertising spend from paid traffic and company size

TAMI.AI

Inputs

Annual turnover ($)

Marketing budget as % of turnover (optional override)

Advertising platforms detected (optional, from TAMI technology fields)

Advertising inputs (TAMI traffic source data)

Monthly paid visits by source — from the Traffic Data tab → Traffic Source

Search Paid visits

Social Paid visits

Display Ad visits

Paid visits (unspecified)

Leave visits blank if TAMI holds no traffic-source data for this company — the estimate then falls back to a turnover-based figure.

Projected advertising spend

Revenue-based (per month)

Traffic-based (per month)

Projected monthly advertising spend
-

Projected annual advertising spend
-

Assumptions

Advertising assumptions

Cost per click — search $1.50

Cost per click — social

Cost per click — display $0.50

Paid media share of marketing budget

Defaults reflect 2026 ecommerce benchmarks: search ~$1.16–$1.81 per click, Meta ~$0.78, display ~$0.45–$0.63; paid media averages ~31% of marketing budgets (Gartner CMO Spend Survey 2026). Raise search CPC for competitive or B2B categories ($3–$5+).

Methodology

Projected advertising spend blends two estimates. The revenue-based figure applies a marketing budget percentage by company size (about 15.6% of turnover under $10M, falling to ~6% above $250M, in line with B2B benchmarks and Gartner's 7.8% large-enterprise average) to turnover, then takes the paid media share of that budget (31% by default, per Gartner 2026) — so it includes all advertising, online and offline. The traffic-based figure multiplies TAMI's monthly paid visits by source (search, social, display) by an assumed cost per click, so it only captures digital click-driven spend and understates brands that also buy TV, print or sponsorship. The blended figure is the average of the two; with no paid-traffic data it uses the revenue-based estimate alone. If "Paid" visits exactly match "Search Paid" visits they are treated as the same traffic and counted once. Both estimates are directional, not a record of actual media buying.